THC Vape display for the EU guide

Building an assortment that actually turns

THC Vape sits in a crowded price band, and the cheapest quote on the sheet is rarely the cheapest unit on your shelf. Everything below is built around reorder rate, defect rate and cash conversion rather than headline unit price.

The first question we ask is not what you want to spend. It is what your customer already buys. Answer that and the THC vape list writes itself; skip it and you end up with a pallet of stock that photographs well and sells badly.

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

What your market will ask for

Artwork approval is a two stage process: a digital proof for text and layout, then a physical dummy for colour and finish. Skipping the dummy is the single most common cause of a reprint.

Labels are where good orders go wrong. Nicotine warnings, child-resistant closures, batch coding and market-specific text all have to be correct before the pallet leaves. We prepare test reports, declaration of conformity and safety data sheets for each shipment and we ask for your destination list early so artwork matches the market.

Quality control, in plain terms

Cosmetic grading is written down, not argued about. Minor scuffs inside the tolerance band are accepted; anything that would make a customer put the unit back on the shelf is rejected. Your staff should never have to explain a finish defect to a paying customer.

A 0.5 percent defect rate sounds excellent until it lands on a 600 unit order and you are handling three returns in a week. We quote realistic rates per category and we credit in advance for the known failure modes.

• Cartons drop-tested and pallet-counted for clean freight
• Batch codes traceable from carton back to production date
• Artwork proof plus physical dummy for custom packaging
• Private label files archived for future rebrands
• Seven-day defect reporting with replace-or-credit
• Document pack prepared per destination market

After-sales, replacements and reorders

For private label accounts we hold the artwork files and the approval record. Rebranding a line eighteen months later is then a file update instead of a redesign.

We keep the specification sheet for every order on file. Two years later, when a customer asks whether a pod is compatible, the answer is a lookup rather than a guess.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

Related reading

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